This assignment involves developing a social media marketing Strategy for Cotton Inc. When developing your strategy: a. Develop one strategy (e.g., Once a week, posting a picture showing a product for which Cotton Inc. is collaborating with a well-known apparel brand (teenage brands) such as American Eagles

Social media marketing Strategy

Marketing Strategy: Social Media ex. YouTube, Facebook, Instagram, twitter.  Marketing Strategy selected is Social Media ex. YouTube, Facebook, Instagram, twitter Please follow only the instructions below (: 1. Marketing strategies (focus only on promotional strategies, price/product/place strategies not needed, at least 2 pages, bullet points allowed) – Develop an integrated marketing communications proposal that supports the execution of your strategy.

Social media marketing Strategy

When developing your strategy: a. Develop one strategy (e.g., Once a week, posting a picture showing a product for which Cotton Inc. is collaborating with a well-known apparel brand (teenage brands) such as American Eagles, posting a video of an interview with a young consumer who often wears cotton apparel). b. Recommend types of messaging, content and marketing tactics that will drive awareness (of cotton as the preferred fiber) and purchase intent of cotton among the target market.

Social media marketing Strategy

c. Describe your promotional strategies in detail (e.g., through which channel? Instagram, Facebook, YouTube, or something else? how often you will post those images or videos, what the image or video’s title is, what explanation or comments you will add to the image, which brand you will use in the image or video? , which product you will use in the image or video) d. Describe objectives of your promotional strategy (at least three objectives per each strategy) and what you expect from each strategy (e.g., it will increase teenagers’ awareness of cotton products).

Social media marketing Strategy

e. Utilize an annual budget of $500,000 to cover all creative development, media placements, and promotional activities. f. No television media (but online/digital video would be considered) g. Consider digital media including video, display, social* and search marketing; experiential; audio; OOH; influencer; brand partnerships with apparel brands/retailers h. Consider development of a web presence (ex: microsite or specific social channels to reach this target) i. Include measurement tool/research to track program results j. Be creative! Further Clarification Regarding marketing strategies, try to be as specific as possible.  https://youtu.be/PKUn7wU5sIc

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