Competitive Strategy 2022 Best
This assignment focuses on competitive Strategy. The final assessments for Competitive Strategy are going to be focused on the Bar category. Representative brands include Power bar, Clif Bar, Kind Bar, Quest, Nature Valley, Vega, OatMega and Perfect Bar.
Competitive Strategy
The mid-term and final assessments for Competitive Strategy are going to be focused on the Bar category. Representative brands include Power bar, Clif Bar, Kind Bar, Quest, Nature Valley, Vega, OatMega and Perfect Bar. Note this list is not exhaustive. Below provides the requirements for the Mid -Term and the Final. The Final builds on the work in the Mid Term Each strategic team is to develop an extensive treatise that expands on the Six S’s for each teams brand. My team is Quest Bar Merges with Clif Bar To refresh,
Competitive Strategy
The six Ss are: ● Story. Define the new organization’s value proposition ● Segments. Refresh your view of the market ● Service. Delight your most valuable customers ● Share. Deliver consistent value over time ● Science. Take an objective, fact-based approach to setting brand strategy ● Scope. Tackle less, not more, on and after Day 1 This research emphasizes the importance of getting six things rights- “the six Ss.” Historical Context Synopsis Provide a historical evolution of the bar category, identifying when brands entered into the market, and your understanding of their respective value propositions, when they entered the market.
Competitive Strategy
For example, Power Bar entered the category in 1986, launching a protein-bar targeting endurance athletes, and Clif entered the category in 1992 with an adventurous, yet mainstream positioning. Please include at least 8, and no more than 12 brands, in your synopsis. Category Segmentation Based on your synopsis, please provide a segmentation analysis for the category today. Potential segmentation dimensions could include (this is not exhaustive, you can include what you believe are additional segmentation dimensions): § Type of bar (protein-focused, nutrition-focused, energy-focused etc)
Competitive Strategy
Eating occasions (outdoor activities, meal replacement, snacking, pre and post workout etc) § Types of ingredients § Target consumers/consumer cohorts o Demographics – age, income level, household type o Lifestyle o Values § Flavor profile § Price level/point § Delivery form and texture The segmentation analysis should comprise the primary segmentation dimensions that you believe characterize the category and you should place each brand in a segment. Note each brand should occupy one segment but a segment can be comprised of multiple dimensions.
Competitive Strategy
You should be creative in development of a segmentation framework (chart, diagram), that depicts the segments, the segmentation dimensions and where you would place each brand. Category dynamics and performance Provide an overview of how the category is performing today and the primary drivers. You should cover the following” § Is this a high, medium, low growth category? Please provide supporting data § Is growth in the category accelerating or decelerating? § Are specific segments growing more quickly than others (refer to the segmentation framework above)? https://youtu.be/CHFo70ZUUZI