Tag Archives: SWOT analysis

Situational analysis 2022 Best

Situational analysis

This marketing assignment involves carrying out a situational analysis for a chosen company. Summarize the core products and services the company offers. Identify direct current competitors.

Situational analysis

Marketing Plan [WLOs: 1, 2, 3, 5] [CLOs: 1, 2, 3, 4, 5] Read Week 5 Lecture Chapter 9 of the course text, Principles of Marketing Chapter 10 of the course text, Principles of Marketing It is recommended you review the course text and other resources read or watched throughout this course. Throughout this course you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship. Instructions Part 1 – General Information and Situational Analysis Section 1 – Company Background Describe your selected company or brand. Tell a brief history of the company.

Situational analysis

Summarize the core products and services the company offers. Identify direct current competitors. Explain why they direct competitors. Section 2 – SWOT Analysis (https://writingcenter.uagc.edu/swot-analysis) Complete a SWOT analysis. Propose the product or service line you want to develop a marketing plan for. Justify your proposal with a SWOT-based argument for why it warrants marketing investment. Section 3 – Macro- and Microenvironment Analyze at least two elements from each quadrant of Table 8.1 in the course text as the microand macroenvironment factors that affect the company’s overall marketing strategy.

Situational analysis

Week 5 – Final Project https://ashford.instructure.com/courses/104223/assignments/2032365?module_item_id=5290864 2/6 Part 2 – The Marketing Plan Section 1 – Segmentation, Targeting, and Positioning (STP) Describe your segmentation approach for your proposed product/service. Be sure to discuss these elements of the segmentation approach: demographic, geographic, behavioral, and psychographic segmentation approaches. Provide rationale for this approach. Describe the target audiences or markets. Create a positioning statement. Section 2 – The Marketing Mix Formulate the 4Ps for your proposed product/service: Product Describe your core product, extended product, and the product concept.

Situational analysis

Explain how you plan to achieve competitive differentiation through creating customer value in four areas: 1. Branding 2. Packaging 3. Support 4. Quality Price Place Promotion with a special focus on digital media and integrated marketing communications (IMC) Section 3 – Global and Ethical Considerations, and Conclusion Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market. Discuss at least one policy/philosophy or idea regarding the company’s corporate social responsibility (CSR), green marketing practices, and ethics and ethical marketing.

Situational analysis

Conclude with a summary of your plan and why it deserves to be funded. Helpful Tips Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work for Part 1 and Part 2, Section 2 (Product). Understanding the background of the company will help you complete the SWOT analysis. Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy. This is your idea so use the SWOT analysis to defend it 7/7/22, 1:34 PM Week 5 – Final Project https://ashford.instructure.com/courses/104223/assignments/2032365?module_item_id=5290864 3/6

Situational analysis

This is your idea, so use the SWOT analysis to defend it. Use the information you researched and analyzed in the Week 4 video presentation to complete Part 1, Section 3. Analyze some micro- and macroenvironment factors that affect the company’s overall marketing strategy. You need to provide enough details to the information you included in your slides to fit well with the rest of the paper. Make sure you incorporated your instructor’s feedback and have improved your previously submitted work for this part.

Situational analysis

Use the information you researched and analyzed in the Week 4 discussion forum, Finding and Targeting Your People, to complete Part 2, Section 1. You need to beef up the information you discussed in that discussion forum to align it with your overall marketing plan. Review and refer to Section 7.3 of the course text, Principles of Marketing. Spend considerable time completing Part 2, the Marketing Plan; this is the essence of your plan. Someone should be able to understand your plan, just by reading this section only. https://youtu.be/VT6v6WgrO78

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Organizational risk 2022 Best

Organizational risk

Identify an organizational risk that can be evaluated through data analytics. Select risk analysis techniques appropriate to an identified risk. Justify the results found by executing a risk analysis plan.

Organizational risk

Unit 6 Assignment: Culminating Assignment PLEASE FOLLOW INSTRUCTIONS!!!!! Outcomes addressed in this activity: Unit Outcomes: Identify an organizational risk that can be evaluated through data analytics. Select risk analysis techniques appropriate to an identified risk. Justify the results found by executing a risk analysis plan. Course Outcome: I Recommend proactive measures to address ethical pitfalls to risk analytics activities. PC-6.2: Communicate the critical thinking process by which one arrives at a conclusion. Purpose Unit 6 is intended to be a culmination of your learning in .

Organizational risk

To this point in the academic term, you have been directed in your risk analytics work and have been given data to work with to practice skills and demonstrate learning. This unit’s Assignment is your opportunity to be self-directed in identifying risk, mapping that risk to data, analyzing the data, and reporting your results. It is intended that your experience in Unit 6 will be comprehensive in nature, challenging you to follow a risk analysis project of your choice through from beginning to end. Assignment Instructions Scenario: Identify a business that is of interest to you. It can be real or fictitious, but it should be a realistic business.

Organizational risk

Think of one specific risk that your chosen business could face, and consider how and where you will get data that can be analyzed to address that risk. Complete the following steps: 1. Create a Word document to contain all components of your Unit 6 Assignment. Add a title page and table of contents. 2. Write an introduction to your chosen topic. Describe the business that you have chosen, identify the risk you selected, and briefly describe how you expect analytics to help you address that risk. Label this section Introduction. 3. Perform a SWOT analysis for your business. Ensure that you have at least one element with a description in each of the four quadrants of a SWOT table.

Organizational risk

Label this section SWOT Analysis. 4. Identify which quadrant of a risk matrix your selected risk would fall into (High Probability/High Impact; High Probability/Low Impact; Low Probability/High Impact; or Low Probability/Low Impact. Provide a rationale explaining why you have classified your chosen risk in the way you did. Label this section Risk Classification. 5. Obtain or create a data set that you can use to address your risk. You can use built in data sets in R, data sets from the Internet, or data sets from a company with appropriate permission. It is acceptable to create your own data set if you wish.

Organizational risk

Keep in mind that you will need to use one of the risk analytics techniques you have learned in this class, so the data you use and the outcome your produce must be aligned with a valid technique: Linear Regression, Logistic Regression, Discriminant Analysis, Time Series, Expected Payoff, or Decision Trees. Make a screen capture of a representative sample of your data. Place it in your document and label this section Data. 6. Create a model for your data that will allow you to address your selected risk. This will most probably be in R, but if you select Expected Payoff as your technique, it will be in Excel. https://youtu.be/KcCmCZoQVvE

Organizational risk

Note that you are not permitted to simply re-package one of the Assignments that you did earlier in this class. Your work must be novel, even though you are using analytic techniques that generally always stay the same. In your Word document, provide evidence by way of labeled screen captures and written descriptions of your model building. Label this section Modeling. 7. If your chosen technique is anything other than Time Series or Expected Payoff, apply your model to make predictions for a representative data set to illustrate how your chosen business would actually use your risk analytics model.

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Gene Editing Technology 20222 Best

Gene Editing Technology

This paper explores gene editing technology. The assessment will include the goals of the technology, groups likely to be impacted by the technology, regions most likely to be impacted, and positive, negative, and possible unintended consequences the technology might produce.

Gene Editing Technology

Medical Technology-Specifically Gene Editing (also include examples of gene editing as it pertains to BRCA mutations). For the project, students will identify, explore, and analyze the social, cultural, political, and economic impact of an emerging or existing technology. The technology selected should have complex applications, impacts, or potential controversies when deconstructed. Paper must include an Ethical SWOT analysis, Historical Context and Ethical Questions, Literature Review, Equity Impact Assessment.

Gene Editing Technology

The assessment will include the goals of the technology, groups likely to be impacted by the technology, regions most likely to be impacted, and positive, negative, and possible unintended consequences the technology might produce), Code of Ethics (create a code of ethics appropriate to their chosen technology. The code will include a preamble, guiding principles, and applications of those principles) Recommendations (create written recommendations based on their chosen technology. The recommendations will consist of an introduction and thesis, a discussion of the ethical dilemmas raised by the technology, recommendations to ameliorate those dilemmas, and a conclusion that summarizes the main arguments).

Gene Editing Technology

Things to consider when doing the paper: Consider the following questions as you work on your project. Social How does this technology change society? Who will benefit from this technology, and who may be harmed? How might this technology impact historically marginalized groups? What factors in society led to the development of this technology? What needs does this technology meet that predecessor technologies failed to address? Cultural What cultural products are a result of emergent technology? How have art, music, film, and other forms of artistic expression adapted and shifted to address advances or concerns over technology, ethics, and environmental impact? https://youtu.be/trjPZKmxMJI

Gene Editing Technology

How have artists, celebrities, politicians, and thought leaders shaped the reaction to this technology? Political What laws currently regulate this technology? Consider federal, state, local, and international regulations. What laws are currently under consideration? Which court decisions have impacted the technology? Is there a partisan divide over the new technology? If so, which side supports it, and which side opposes it? In order to succeed, does this technology require public funding, or is a favorable regulatory environment sufficient? Economic Quantify the economic impact of this technology. What is the total impact on U.S. and global GDP?

Gene Editing Technology

How many jobs have been created, or are likely to be created, as a result of this technology? Be sure to appropriately credit any charts, graphs, or data tables you might use. What disruptions are likely to occur if this technology is successful? What current industries are likely to experience the greatest impacts? Environmental Will this technology help or harm the environment? If the technology is harmful, is it more or less harmful than the technology it may replace? Consider the full life cycle of the technology. How is it made? How is it used? How is it disposed of when it no longer works or is replaced by something newer and better?

Gene Editing Technology

Ethical What difficult choices does the technology force us to make? On which aspects of the technology would our workable ethical theories be most likely to clash with one another? Are there aspects of the technology that utilitarians would support, but Kantians would oppose, or vice versa? Would social contract theorists be likely to disagree with virtue ethicists over this technology? Why or why not? I provided all the information I could in order to get this paper going and written in the matter that is expected.

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