This assignment focuses on improving patient patient safety. Summary: 1. Our processes might not be perfect regarding medical safety, both from the early phase of product design to the post-market risk management standpoint,

Improving patient patient safety.

Summary: 1. Our processes might not be perfect regarding medical safety, both from the early phase of product design to the post-market risk management standpoint, 2. We need to look at medical safety end-to-end as the first step in our effort to organize the larger Medical Affairs organization and identify gaps to make sure we have a standardized approach across the whole of Philips. 3. Keep in mind alignment with our process framework, PEPF. 4. As discussed, a White paper (gap analysis) is needed to describe, strengthen and streamline our overarching processes involving medical safety, considering industry standards Vs. what we currently have in our PEPF.

Improving patient patient safety.

5. The aim is to establish an independent organization responsible for medical safety and to get people aligned 6. In this highly regulated environment, we need to be clear on the governing documents, the data, the tools, and people competencies supported by industry standards and regulations. 7. An action plan is proposed based on the white paper and team inputs/discussion. NARRATIVE: Project or Initiative or SPOR | Cluster | Market 1.0 Purpose What is the purpose of this narrative in few sentences? e.g. Cluster Strategic Plan of Record, special project approval request, customer segment strategy, etc… https://youtu.be/n5DfOV-3y9A

Improving patient patient safety.

2.0 Customer signals and customer segment trends  Clearly state the customer signals – what are the customers asking? o Customer signals can come from KOLs, Physician Ad boards, Trade Associations, customer service inputs, primary or secondary market research etc. o Footnote sources of the customer signals (e.g. Dr. Jones at UCSF, or article…) o Don’t write: customers are asking for higher resolution o Do write: 35% of radiologists surveyed [footnote] are asking for higher resolution for better visualization of lung nodules, to provide faster and accurate sample collection of lung biopsies.

Improving patient patient safety.

Or Dr. Jones at UCSF states radiologists are asking for higher resolution for … physician benefit, to deliver patient benefit.  Clearly state your customer segment  Size only your customer segment (not the whole industry) o Don’t write: this market is growing rapidly o Do write: The total market is $3B (3% CAGR) and our addressable market is $900M (5% CAGR), which is made up of segment A ($300M, 2% CAGR), segment B ($200M, 6% CAGR) and segment C ($400M, 9% CAGR). This narrative specifically addresses growing segment C [footnote – all supporting materials]

Additional Files